Reddit not too long ago did a release of PFP (Profile Picture) to use on your account by up and coming artist. They recently sold out of all collections of released fist generation pfps.
You will likely hear it advertised on Discord or Twitter through collections.
The sales pitch is to own your identity and show off your individuality across ecosystems and social media platforms.
So far what you will see is a 2d nft and they will most of the time say you can use your profile picture as featuring it in the Discord server will unlock long term benefits with exclusive access to different channels, community experiences. I have seen them used as token locks for channels to get into chat rooms with professional athletes, artist and musicians.
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